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A comparison of PIK websites with regular marketing strategies

A comparison of PIK websites with regular Property Shows

A comparison of PIK websites with regular Business Directories (printed)

For an introduction to the PIK websites, click here: www.pik.in

 
Marketing Strategies - A Comparison
Marketing strategy Coverage Cost Periodic Updating Brokerage Popularity
Brokers / Agents Limited to locality Brokerage Not applicable Has maximum relevance Very much Limited. Reliability under question. No direct access to NRIs
News Paper / Magazines Limited to area of circulation & day / period - local coverage Very high with respect to coverage Very Expensive with respect to coverage Not applicable Limited with respect to coverage.Very limited access to NRIs
TV Ads Limited to telecast time, period & area Very high with respect to coverage Very expensive with respect to coverage Not applicable High with respect to coverage. Limited access to NRIs
Hoardings Very limited Very high with respect to coverage Expensive Not applicable Highly limited with respect to coverage. No access to NRIs.
Own Websites Limited Global Coverage Moderate with respect to coverage Possible Not applicable Low with respect to coverage. Good access to NRIs.
Real Estate Websites Global coverage with conditions High with respect to coverage Possible with conditions Has great relevance High with respect to coverage. Good access to NRIs
PIK Websites Global coverage without conditions through 3 websites Very Low with respect to coverage Possible without conditions No Brokerage at all. Only Advt. Charges Very high with respect to coverage. Excellent access to NRIs. Popularity is increasing steadily and will eventually be on of the most accessed sites for property matters related to Kerala State.
 
A Comparison of Cyber Property Show with Regular Property Shows
Property Show Regular Cyber Property Show
Coverage

Very limited to the area where it is being organized.

Maximum number of visitors - a few thousands.

Will have a maximum of a few hundred stalls.

Unlimited. There is no limit to the numbers of Stalls.... Visitors.... participants......
Cost

Expenditure comes under various heads - Extremely expensive with respect to coverage.

Least expensive with respect to coverage
Period

Limited to a maximum of 4 days and that too during the day time only.

 

Visitors have to take the strain of finding time and also travel up to the venue of the show.

Takes place 24hrs, 365 days a year.

Visitors can visit at their own convenience.... sitting in the ambience of their own homes / offices.

A Permanent stall can be allotted to each company (extremely useful for firms without websites of their own)
Stall, Managers, Brochures

Stall Managers or other representatives will have to be appointed & trained to manage stalls.

Brochures will have to be printed.

 No necessity of manpower. Brochures can be downloaded from the website itself.
Hartals, Bandhs, heavy rains & Other natural calamities

Hartals and Bandhs (General strikes called on very short notice, paralyzing all public activities) are very common in Kerala. Heavy downpours and other natural calamities can also create obstructions to regular property shows. The organizers and the participants are put to great trouble on such occasions.

Cyber Property Show takes place round the clock…continuously… unaffected by Bandhs and natural calamities! People can visit the show and also do business by sitting in the ambience of their homes during Hartals and heavy downpours!
Popularity

Limited

Will eventually become immensely popular......

Our graphs clearly shows that.
 
A comparison with the regular Business Directories (printed) such as yellow pages etc.
Business Directory Printed Business Directories

PIK Websites
Coverage Very much localized to the area of circulation of the directories & very often available only to subscribers Global coverage without any charges - easily accessed by everyone across the world.
Cost Expensive with respect to the material that can be advertised Least expensive with respect to the material that can be advertised.
Period Directories are often published on bi-annual or annual basis only No limitation of period. Data uploaded is accessible all around the year without any limitations.
Updating facility Not possible. Printing errors cannot be rectified. Very much possible as and when required. No question of printing errors as the advertised contents can easily be edited.
Volume of data available Limited and can be printed only as planned beforehand. Unlimited. Any amount of data can be uploaded based on requirement and editing of the data is possible at any point of time.
Specificity Generally non-specific. Generally business directories cover all types of businesses. Very specific. Covers only the field of property and related matters.
Popularity

 Very limited to the area of coverage

 Unlimited - Global coverage and increasing popularity.


 

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